Audio Visual & Animation
Online Video
Vertical-first social video built for retention in the first three seconds.
What is online video?
Online video is video made for digital and social platforms rather than broadcast, often vertical-first and built around the way people watch online, fast, muted by default and quick to skip. It covers everything from social ads and explainers to brand films optimised for feeds and players.
Why the first seconds decide everything
Online viewers decide within a few seconds whether to keep watching, and most scroll past before a traditional ad has even set up. Video built for broadcast rhythms loses them; online video has to hook immediately, work without sound and earn each additional second of attention.
How retention-built video performs
Video designed for digital holds viewers longer, drives more completed views and converts better, because it is structured for online behaviour. We build vertical-first video engineered for retention, hooking in the first three seconds and designed to read silently, so the brand earns attention in the environments where it is actually watched.
What you get
Deliverables
- Concepts built for digital behaviour
- Vertical and multi-format video
- First-three-seconds hooks
- Captions and silent-viewing design
- Platform-specific cuts
- Performance-oriented edits
Questions, answered
Online Video FAQs
What is online video?
Online video is video made for digital and social platforms, often vertical-first and built around online viewing behaviour, fast, muted by default and easy to skip.
How is online video different from a TVC?
A TVC follows broadcast rhythms and is usually horizontal. Online video is built for feeds, often vertical, designed to hook in the first seconds and to work without sound.
Why does the opening of an online video matter so much?
Online viewers decide within a few seconds whether to keep watching. Without an immediate hook, most scroll past, so retention-focused openings are essential.
Do you design video for silent viewing?
Yes. We design with captions and clear visual storytelling so the video communicates even when watched without sound, as most feed video is.
Need Online Video?
Tell us the brief. We will bring the right people to the table.