Media & Advertising ยท Online Advertising
Display Ads
Display creative across GDN and direct publisher inventory, built for view-through and click-through.
What are display ads?
Display ads are visual advertisements, banners, images and rich media, shown on websites and apps across ad networks like the Google Display Network and direct publisher inventory. Unlike search, they reach people as they browse, building awareness and re-engaging audiences rather than answering an active query.
Why visibility shapes demand
Not all value comes from the click. Display keeps a brand visible across the web, builds familiarity over time and re-engages people who have shown interest, the groundwork that makes later search and conversion more likely. Measured only on last-click, it looks weak; measured on its real job, awareness and view-through, it earns its place.
How well-built display works across the funnel
Effective display creative is built for both view-through and click-through, and placed where the right audiences browse. We run display across networks and direct inventory with brand-safety controls and clear creative, so the brand builds presence and re-engagement that support the rest of the funnel.
Delivered as part of Media & Advertising, inside Online Advertising, and filtered through the Resonance Point before work begins.
What you get
- Display creative and rich media
- Audience targeting and segmentation
- Network and direct-inventory buying
- Retargeting setup
- Brand-safety and viewability controls
- View-through and click reporting
Also in Online Advertising
Related services
Search Ads
Google and Bing paid search, keyword strategy, ad copy, landing-page alignment and bid management.
Social Media Promotion
Paid social across Meta, TikTok, LinkedIn, YouTube and X, creative, targeting and optimisation in one team.
In-App Ad Purchase
In-app inventory buying through DSPs and app-direct deals, calibrated to install and engagement KPIs.
Programmatic Buying
Audience-led programmatic across DSPs with transparent cost-of-media and brand-safety controls.
Questions, answered
Display Ads FAQs
What are display ads?
Display ads are visual banner or rich-media ads shown on websites and apps across ad networks and publishers, reaching people as they browse to build awareness and re-engage audiences.
How are display ads different from search ads?
Search ads answer active queries with text listings. Display ads are visual and reach people while browsing, so they are better for awareness and retargeting than for capturing immediate intent.
Are display ads worth it if click rates are low?
Often yes. Display works largely through visibility and view-through, building familiarity and re-engagement that support later conversions, so it should not be judged on last-click alone.
What is retargeting?
Retargeting shows display ads to people who have already interacted with your brand or site, re-engaging warm audiences who are more likely to convert.
Need Display Ads?
Tell us the brief. We will bring the right people to the table.