Online Advertising
In-App Ad Purchase
In-app inventory buying through DSPs and app-direct deals, calibrated to install and engagement KPIs.
What is in-app advertising?
In-app advertising places ads inside mobile applications, games, utilities, news and lifestyle apps, bought through demand-side platforms (DSPs) or directly with app publishers. It reaches people within the apps where they already spend significant mobile time, in formats native to the app environment.
Why apps are where mobile attention lives
People spend the majority of their mobile time inside apps rather than browsers, so in-app inventory is where much of the available attention now sits. App contexts also allow targeting by behaviour and intent, and formats, rewarded video, interstitials, that fit naturally into how people use the app.
How calibrated in-app buying drives installs and engagement
In-app advertising works best when buying is calibrated to clear KPIs, installs, engagement, in-app actions, and optimised against them. We buy in-app inventory through DSPs and app-direct deals with brand-safety controls, tuned to your install and engagement goals, so spend reaches the right app audiences efficiently.
What you get
Deliverables
- In-app media strategy
- DSP and app-direct buying
- Audience and contextual targeting
- Format and creative guidance
- Install and engagement optimisation
- Delivery and performance reporting
Questions, answered
In-App Ad Purchase FAQs
What is in-app advertising?
In-app advertising places ads inside mobile apps, bought through demand-side platforms or directly with publishers, reaching people within the apps where they spend mobile time.
Why advertise inside apps?
People spend most of their mobile time in apps rather than browsers, so in-app inventory captures much of the available attention, with targeting and formats suited to app usage.
What KPIs does in-app advertising target?
Commonly app installs, engagement and in-app actions. We calibrate buying and optimisation to the specific KPIs that matter for your campaign.
How is in-app inventory purchased?
Through demand-side platforms (DSPs) that buy programmatically across many apps, or through direct deals with specific app publishers, often used in combination.
Need In-App Ad Purchase?
Tell us the brief. We will bring the right people to the table.