Campaign · MK Electronics · 2021
MK Electronics Corporate Campaign
Corporate branding for Bangladesh's pioneer multi-brand electronics retailer, lifting in-store sales 130%.
Corporate branding · TVC · Digital
MK CORPORATECampaign content on Google Drive MK Electronics · MK Corporate
+130%In-store sales
290K+Video views
3K+Engagements
The challenge
As the first multi-brand electronics shop, MK had strong recognition among older customers but little awareness among newer ones.
The big idea
“A trusted local home for the world's global electronics brands.”
Our approach
A corporate campaign with a sweet English-language jingle positioned MK as a trusted local store for the world's biggest brands under one roof — featuring a celebrity (Novel) — aired on private TV alongside Facebook.
The outcome
- 290K+ views and 3K+ engagement
- In-store sales increased by 130%
- A strong start for the new e-commerce
Deliverables
- Corporate branding
- TVC with jingle
- Facebook content
- E-commerce kickstart
ClientMK ElectronicsBrand: MK CorporateTV · Facebook
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