Campaign · PRAN-RFL Group · 2022
Simply FUNtastic
An integrated launch that took a new real-potato chips brand to the top of a segment dominated by international players.
Branding · Packaging · TVC · OOH · Trade
5.9M+Views — Facebook & YouTube
TopBest-selling new chips brand
360°Brand, pack, TVC, OOH & trade
The challenge
The real-potato chips segment was dominated by international players, with high local competition. Pran Potatos needed to enter and own its place fast.
The big idea
“Simply FUNtastic — with playful flavours like Tom n Tino and Sultani Masala.”
Our approach
Libanza was the responsible agency end-to-end — packaging, flavour names and communication. A jingle-led, fantasy-based TVC ran across TV, digital and OOH, with branded trade POSMs securing shelf placement.
The outcome
- 5.9M+ views on Facebook & YouTube
- Became one of PRAN-RFL's best-selling new chips brands
- Strong, sustained market demand
Deliverables
- Brand & packaging design
- Flavour naming
- Jingle + fantasy TVC
- OOH
- Trade POSM
ClientPRAN-RFL GroupBrand: Pran PotatosTV · OOH · Facebook · YouTube · Display · Trade
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