Case Study · City Group · 2019
Teer Whole Wheat Atta Launch
The launch of Bangladesh's first-ever whole-wheat atta, which became category market leader.
Launch · TVC · Press · OOH · Event · Activation
No.1Market leader in category
1stWhole-wheat atta in BD
Nat'lCountrywide activation
The challenge
Whole-wheat atta was brand new to the market; people had little product knowledge, so driving trial was the biggest challenge.
The big idea
“স্বাস্থ্য সচেতন মানুষের প্রথম পছন্দ হোক তীর হোল হুইট আটা — the first choice of the health-conscious.”
Our approach
A demonstrative TVC anchored the launch, with several press and OOH placements telling the story strategically. The TVC aired on almost all top-rated private channels, alongside a launch event and a countrywide activation.
The outcome
- Became the market leader within the category
- High-impact national launch
- Countrywide product activation
Deliverables
- Launch strategy
- Demonstrative TVC
- Press & OOH
- Launch event
- Countrywide activation
ClientCity GroupBrand: Teer Whole Wheat AttaTV · Press · OOH · Trade · Event · Digital
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