Campaign · Bombay Sweets · 2021
Messenger of Love
A Valentine's campaign that reconnected a once-leading snack brand with a younger generation and trended nationwide.
Strategy · OVC · Social · On-ground activation
4M+Video views
3%+Engagement rate
#1Trending hashtag — #myringchips
The challenge
A once-most-popular brand had lost its appeal to a younger generation. The challenge was to rebuild brand recall in a meaningful, modern way.
The big idea
“ভালোবাসায়, বন্ধনে — in love, in bonding.”
Our approach
Centred on Valentine's Day 2021, an OVC reaffirmed the brand's proposition across generations, supported by offline and online content, trade-level activation and one-to-one on-ground engagement.
The outcome
- 4M+ video views
- Over 3% engagement rate
- #myringchips recognised by Facebook as a trending hashtag
Deliverables
- Campaign idea & strategy
- OVC (50s)
- Social content series
- Trade activation
- On-ground engagement
ClientBombay SweetsBrand: Ring ChipsWebsite · Facebook · YouTube · Display · On-ground · Trade
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